Episode # 5

Written on 9:20 AM by mediaMAX

Episode # 4 Results

Written on 10:46 AM by mediaMAX

From No Winners last time to Many Winners now.

12 winners from 30 participants.

Bangalore: Anil, Aaditee, Deepa T

Delhi: Anshul, Vikrant, Reshma, Prajesh, Vaneeta Kumar

Mumbai: Venkatesh, Madhura, Sana, Nikhil


The correct answers
a. Wireless Application Protocol
b. Mobile Adda
c. A program that crawls around the page and indexes/stores pages for search engines
d. Ray Tomlinson
e. A web feed format used to publish frequently updated content such as blog entries and news headlines
f. Online Shopping campaigns

Episode #4

Written on 9:25 AM by Unny

Episode #3 Results

Written on 5:54 AM by Unny

No Winners this time :-(

The correct answers are:
1) 4.6 mn

2) SMS 2.0 is used by 12 million users across Airtel, Vodafone, BPL and Idea.
(The question was to identify the FALSE statement. SMS 2.0 is currently available only in Airtel with about 5+ lakh users. And is expected to be rolled out with other operators shortly. All other statements are features of SMS2.0)

3) Bhuvaneshwar

4) moneycontrol.com (all others are general interest portals where usage is primarily driven by e-mail)

5) 40 mn

6)

funMAX@Maxus - Radioman's Birthday

Written on 2:03 AM by Unny

Some fun before we get into the actual quiz!

funMAX@Maxus is a new column that will appear here occasionally with some interesting Audios, Videos or images.

For a start:
Guess how did Radio One celeberate our
Radioman RathanSingh Rathore (3R)'s birthday in true radio ishtyle! Live on Air?

Listen to this!!



Simultaneous access of this audio by many of us would create bandwidth issues. Patience is a Virtue.

Episode #3

Written on 7:52 AM by Unny

In the Meanwhile

Written on 10:05 PM by Unny

Do we love ad jingles?

India turns up the volume on Sonic Branding

An interesting article on our love for ad jingles and how brands are capitalising on it.


“India is a very sonic nation and [brand] advertising in India was founded on sonic [elements],” believes Sanjay Raj Kurup, chairman and chief creative officer, Creative Land Asia. “Age old jingles of brands like Vicco Tumeric cream, Frooti (fruit drink) and Nirma washing powder [have helped create strong brand identities] and are remembered even today.
...

Perhaps an Indian brand that is best remembered for its music is Titan watches. The 25th symphony of Mozart, which was used as Titan watches’ signature tune during its launch in 1986, has become an integral part of the brand...

Full article here.

Perhaps a good case for using ARBTs & CRBTs on Mobile.