Written on 1:35 AM by sairam
Dear All
Last blog for this Financial year. (getting used to accounting year)
chk how this cool video on dolphins
Cool way of using Youtube
International site, what is interesting is the int way of showcasing the range (or is it not and purely gimmick)
Well it surely catches ur attention
What next from google. google TV
Whats big now in HUL - Bebeautiful.com (Digital initiative with 5 brands coming together)
Happy reading
Signing off
Sai
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Written on 2:54 AM by sairam
Dear all
IPL3 as most of you know is now there in
Youtube/ipl (which has opened up ad options like takeovers in youtube home page)
Mobile TV (post IPL, there is T20 WC, FIFA, other sports ad options)
Bluetooth in case u r in CCDs/Baristas
Cinema/Malls
What next???
Smart way to create excitement from Kingfisher through their mischief girls-
This girl can dance, sing and even _____hmmmm
May be some of our youth brands (esp those who have a brand ambassdor) can try this in some form....
BK - Brazil does a super cool stuff and shocks and surprises the audiences
Role of SMO in sales. chk this research done
Some Top international virals
Happy IPL viewing.
Bye
Sai
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Written on 2:04 AM by VeeKarnik
It's been a while...a long while since our last post. Staying away from the excuses, I'm blogging right into what's been happening in our absence.
This made headlines. Twitter reached a 10 billion tweets. Believe the
1 billionth tweet was sadly put up by a protected profile. So we will never know what that was, but
read more on how the tweets have just been coming!
The Twitter bug has also hit
the classroom! I really don't think this is a great idea...but well looks like it is helping the shy ones express their opinions!
News on the Desi front.
Yahoo has created a contest for love stories where the internet plays a key role. Some in-film placement, an urban love story set in the office and Karthik Calling Karthik have initiated the
Love @ First Click Contest.
And finally Happy Woman's Day is a trending topic on Twitter. Before we celebrate...
have a look at why we've got a day and the men don't!
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Written on 3:03 AM by VeeKarnik
Haven't we all had our share of miserable, boring, nonsensical, long meetings?
At the cost of rubbing people the wrong way, I am going to let you in on a little digital secret! There is a site to actually measure how lousy your meeting was!!!
MeetorDie.com is a creation of
Vapourware Labs. The internet has a great sense of humor. It is definitely a must visit site!!
Next up.
Q: Can we go on strike?
A: Yes! Yes!
Q: But on what platform?
A: Why not digital? Everyone is going digital!
That is exactly what advertising agencies in Belgium did (yes they go on strike as well!). These agencies shut-down their websites to protest how clients were conducting pitches.
Read more...
Worth a thought!
Let me stop making dangerous statements and get to some news.
If you have not caught it on the news; post the bomb blast on the 13th in German Bakery people are coming together to
rebuild German Bakery.
So me signing off a good note...have a safe weekend guys!
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Written on 12:27 AM by sairam
Hi
How banners can be used to make browsers participate. chk out what Uninor did on clinck
and once the browser comes to the landing page, there was more such experience.(liked the snake part)
virtual trees now @ http://www.usemobilesavepaper.in/
How Google integrated translation into Goggles
Happy reading
Sai
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Written on 12:37 AM by sairam
Hi
Wednesday's bytes
chk out how Addidas is using Virals -
Addidas - Its on me
Really interesting, as Addidas has done some amazing stuff
Want to know what to use in Facebook for brands- Pages vs Groups
this would clear some myths...
IPL3 in Youtube. Industry speaks
Personally big question is would I watch IPL3 in Youtube, how different is it from checking scores in cricinfo, 8 PM matches would I watch....
One thing is for sure, Finals I would definitely not watch in Youtube. May be Cinema, May be Pub, ....
Happy reading
Sai
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Written on 3:13 AM by VeeKarnik
As I was scouting for something to write about, I came across an interesting bit on opportunities in social media for women. Unilever has been doing this successfully for sometime now. Do watch this Dove commercial...a good video.
Catching up with some news now.
Pune based agency, iThink Labs, appointed as
Rock You's partner to monetize traffic its applications on Facebook receive from India and West Asia.
Read more...
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Written on 9:25 PM by sairam
Hi
Jivox Video ads get more interactive and could work well complimenting TV campaigns
http://www.alootechie.com/content/jivox-adds-social-media-sharing-capabilities-its-online-video-advertising-platform
Another cricketeer opens his site and apparently he is active socially also
http://www.yuvrajsingh.co.in/
Google's experimental fiber network
http://googleblog.blogspot.com/
Will Apple redefine mobile advertising
http://adage.com/digital/article?article_id=142036
Happy Reading
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Written on 11:45 PM by VeeKarnik
We've scrapped. We've posted on walls. We've even tweeted. But how many of us have buzzed??
Well Google answer to Facebook & Twitter is here.
Google Buzz. The video on
youtube tells you what Buzz is capable of. Google will soon make this available for everyone. What needs to be seen is how Buzz will affect other sites.
Read More...
News Time!!
Bharthi Airtel launched mobile applications store
Airtel App Central. Guess apps as a trend is really catching up in India. Great opportunity for brands to exploit...
And on to gaming. Well Parle-G will surely say Gaming works!
Parle-G's Super Game-III on Zapak.com has witnessed a participation of over 1 million kids in the age group 6-14. The computer seems to be the new box kids like to spend time on!
Play here.
Nivea Hugs & Kisses
With Valentine's Day right around the corner, Nivea is using
e-cards to send out Hugs & Kisses. Log on and send out cards to Spread the Love!!
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Written on 3:47 AM by sairam
Hi
Smart ppl, with smarter ideas
There was this Indian Taxi driver with Youtube post which helped him get international tourists as clients
now there is a Auto driver who has a site with banners for brands which cant afford to be present in TV/Press
http://www.alootechie.com/content/the-auto-driver-chennai-who-charges-rs-500-a-year-online-banner-ads
Big question - who visits this site (may be we must speak to this guy)
Hindi mee blog karna hai, kripya necha choueeya (dont know the hindi word for click)
http://jagranjunction.com/
Just 1411 Left ....
Well its the no. of Tigers in India. Aircel partners with WWF and has created a campaign on this
Go ahead and pledge ur support(30K ppl have already done)
http://www.saveourtigers.com/
Happy reading
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Written on 1:18 AM by sairam
Dear Maxus ites
Can we use music for brands
http://www.mtvindia.com/imix/index.php
Differentiated content which can be customised
well this can be a smart way to get ppl into ur site or increasing fans
Watch out for What "My name is Khan" plans to do with this feature
One more AR, and this time it is Addidas
http://www.youtube.com/watch?v=IsTxpouPCMc
bit old news - came across this recently, hence putting the same
One Dew to vote for, one Dew to support, one Dew to rule them all
heard of Dewmocracy (another co creation)
http://www.facebook.com/mountaindew?v=app_11007063052
Is Kindle really big?
Will we read books in the future in Kindle(or its competition)
http://www.readwriteweb.com/archives/amazon_now_sells_6_kindle_books_for_every_10_physi.php
Thats all Folks
Sai
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Written on 3:21 AM by VeeKarnik
What are ad networks?
A wiki search will tell that an ad network is a company that connects web sites, that want to host advertisements with advertisers to put up their ads.
Horizontal ad networks are built around serving advertisers seeking direct response (DR). These networks focus on reach and feedback technology. This works great for a DR campaign, it fails to add any value in branding campaigns as they do not engage the target audience.
On the other hand vertical ad networks specialize in a particular field. This means that being present on a relevant vertical ad network gives us access to high audience composition who were already present in an environment related to our advertisement/product/brand.
Read more...
And in what's happening in the digital space...
'Idea Mobile Roadie Challenge 2.0' was launched
Mumbai Indians internet presence to be managed by MSN
Stop Tweeting says MU :-)
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Written on 3:24 AM by VeeKarnik
Good evening!
It's been a while since I blogged about the digital space. And today as I decided to start...I had to with the apple I-Pad.
I've read so many many articles about Apple's latest offering that it gets a tad bit confusing. But then mashables.com came to my rescue (as most times).
The I-Pad is Apple's step towards bringing connectivity, entertainment and the internet (in the broadest terms) on to one platform. We've all spoken and discussed this event and now it is here...
Moving on...an interesting video on augmented reality (courtesy: Abhilash). How far can we stretch this technology has been interestingly shown in this video. Just let your imagination flow!
We create pages on Facebook for our brands. Well, have you thought about a social networking site just to interact with brands? So here you do not follow actors and musicians (like on Twitter). Here you follow your favourite brands, keep in touch with the latest, help maketeers create ads, take part in contests and so much more.
Started by BCCL brandpotion.com is has been started with the above intention. I guess this is a great option for most of brands to experiment and build the number of followers!
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Written on 2:13 AM by VeeKarnik
Let's start with Desi this fresh week.
Go and check their page out. I am hoping that they have handled their volume issues on their player. I have always felt the music plays a little too loud.
And some competition to Tata Sky and their Active channels. Indiagames and Reliance Big TV have come together to offer gaming or Igames on the DTH platform.
I came across this interesting free service online called Move Idiot. It actually helps you track your packages, organize your packing lists and co-ordinate all your moving ordeals.
An interesting option for retail clients...Place page baits.
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Written on 9:42 PM by sairam
Dear Maxusites
Starting as usual with our "frenemy"
Mobile Google Searches in Iphone and Android - Location Aware results
Basically this feature is an attempt to give better results basis location ie say u r searching for chinese hotels(When u r in Malleshwaram) and you get the result for Chinese hotels in Malleshwaram
Read for more info
http://mashable.com/2010/01/14/google-suggest-local/Do Indian bloggers affect consumer views
http://www.campaignindia.in/feature/do-indian-bloggers-affect-consumers-viewsPlease dont treat Blog as a campaign idea. It needs to be an effort which is continous (and of user value) and brands cant hard sell in blogs...
& finally mother of all 2010 lists
http://searchengineland.com/big-list-2010-marketing-predictions-resolutions-33200
Happy reading
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Written on 11:36 PM by VeeKarnik
Quite late today...so let me start off quick.
Everyone is talking about Google's answer to Apple's Iphone. Heard about the Google Nexus One? Well, looks like soon everyone will be talking about the Nexus One's apps! So here are the spces
It will not be in India for a while. But till then we can read and be prepared for its arrival!
Jumping to Avataar. Did you know that it is soon going to be the highest ever grosser from Hollywood beating Titanic? I got curious and started reading about how this movie was marketed. And tada!!! I came across this
Quite fascinating!!! And while on Avataar how can we forget the whole 3D experience? Now let's go a wee bit crazy...and imagine...what if we could watch 3D on Youtube??!!??! Is that even possible?? Well this link has some examples...
Don't we wish we had not returned our 3D glasses at Fame! But if you are really keen on watching these 3D videos on youtube you could make your own glasses :-)!!
And before I sign out news from India! Now you can insert dynamic ads in online live video streams.
So that's the news for today...feedback and comments always welcome!
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Written on 1:04 AM by VeeKarnik
Hello people!!!
It's already the 2nd week of 2010 and most of us by now would have given up on the resolutions we planned to stick to. But here is something interesting...
A pledge to do things differently in 2010.
They have a section on current campaigns, case studies and will also inform you about digital seminars. So go ahead and take the pledge!!!
From pledges to marriages...
All Indian content so far...so as I sign off just a little bit from Mark Zuckerberg on privacy: Public is the new social norm. What do you think? Hoping for some comments guys!!!
Later!
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Written on 2:03 AM by VeeKarnik
If you are on Facebook, you must be wondering why all the women have colors for their status message...here is the story...
While on Facebook here are 5 innovative Facebook examples by e-commerce merchants. Let's watch and learn :-)
I've recently started getting a hang of twitter...but I do miss the high interaction I'm used to on Facebook. But guess what?!!?! Twitter now has Twitalbums for pictures. Read more.
Advergame: An advergame is a custom-made game built around the attributes of a brand. The game is built around an objective which the brand manager wants to convey to the audience. The brand is the hero of the game and the consumer plays it to have fun.
Here is what is happening in India...
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Written on 7:27 PM by sairam
a new happy year to all of us
2010- New year and new resolutions (MTV VJ Jose's resolution is 1024X728 :-)
News for the Day
If you are from Hyderabad, Good news you can book tables in food joints yipee no more waiting
http://www.ramnee.com/VMWeb/home.do
do you know that you can target ppl by designation, industry vertical, no. of years worked, qualification in Linkedin....
Why is google into mobile...
This article will answer some queries atleast
http://adage.com/digitalnext/article?article_id=141295
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