In the Meanwhile

Written on 10:05 PM by Unny

Do we love ad jingles?

India turns up the volume on Sonic Branding

An interesting article on our love for ad jingles and how brands are capitalising on it.

“India is a very sonic nation and [brand] advertising in India was founded on sonic [elements],” believes Sanjay Raj Kurup, chairman and chief creative officer, Creative Land Asia. “Age old jingles of brands like Vicco Tumeric cream, Frooti (fruit drink) and Nirma washing powder [have helped create strong brand identities] and are remembered even today.
...

Perhaps an Indian brand that is best remembered for its music is Titan watches. The 25th symphony of Mozart, which was used as Titan watches’ signature tune during its launch in 1986, has become an integral part of the brand...

Full article here.

Perhaps a good case for using ARBTs & CRBTs on Mobile.