Written on 1:35 AM by sairam
Dear All
Last blog for this Financial year. (getting used to accounting year)
chk how this cool video on dolphins
Cool way of using Youtube
International site, what is interesting is the int way of showcasing the range (or is it not and purely gimmick)
Well it surely catches ur attention
What next from google. google TV
Whats big now in HUL - Bebeautiful.com (Digital initiative with 5 brands coming together)
Happy reading
Signing off
Sai
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Written on 2:54 AM by sairam
Dear all
IPL3 as most of you know is now there in
Youtube/ipl (which has opened up ad options like takeovers in youtube home page)
Mobile TV (post IPL, there is T20 WC, FIFA, other sports ad options)
Bluetooth in case u r in CCDs/Baristas
Cinema/Malls
What next???
Smart way to create excitement from Kingfisher through their mischief girls-
This girl can dance, sing and even _____hmmmm
May be some of our youth brands (esp those who have a brand ambassdor) can try this in some form....
BK - Brazil does a super cool stuff and shocks and surprises the audiences
Role of SMO in sales. chk this research done
Some Top international virals
Happy IPL viewing.
Bye
Sai
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Written on 2:04 AM by VeeKarnik
It's been a while...a long while since our last post. Staying away from the excuses, I'm blogging right into what's been happening in our absence.
This made headlines. Twitter reached a 10 billion tweets. Believe the
1 billionth tweet was sadly put up by a protected profile. So we will never know what that was, but
read more on how the tweets have just been coming!
The Twitter bug has also hit
the classroom! I really don't think this is a great idea...but well looks like it is helping the shy ones express their opinions!
News on the Desi front.
Yahoo has created a contest for love stories where the internet plays a key role. Some in-film placement, an urban love story set in the office and Karthik Calling Karthik have initiated the
Love @ First Click Contest.
And finally Happy Woman's Day is a trending topic on Twitter. Before we celebrate...
have a look at why we've got a day and the men don't!
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Written on 3:03 AM by VeeKarnik
Haven't we all had our share of miserable, boring, nonsensical, long meetings?
At the cost of rubbing people the wrong way, I am going to let you in on a little digital secret! There is a site to actually measure how lousy your meeting was!!!
MeetorDie.com is a creation of
Vapourware Labs. The internet has a great sense of humor. It is definitely a must visit site!!
Next up.
Q: Can we go on strike?
A: Yes! Yes!
Q: But on what platform?
A: Why not digital? Everyone is going digital!
That is exactly what advertising agencies in Belgium did (yes they go on strike as well!). These agencies shut-down their websites to protest how clients were conducting pitches.
Read more...
Worth a thought!
Let me stop making dangerous statements and get to some news.
If you have not caught it on the news; post the bomb blast on the 13th in German Bakery people are coming together to
rebuild German Bakery.
So me signing off a good note...have a safe weekend guys!
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Written on 12:27 AM by sairam
Hi
How banners can be used to make browsers participate. chk out what Uninor did on clinck
and once the browser comes to the landing page, there was more such experience.(liked the snake part)
virtual trees now @ http://www.usemobilesavepaper.in/
How Google integrated translation into Goggles
Happy reading
Sai
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Written on 12:37 AM by sairam
Hi
Wednesday's bytes
chk out how Addidas is using Virals -
Addidas - Its on me
Really interesting, as Addidas has done some amazing stuff
Want to know what to use in Facebook for brands- Pages vs Groups
this would clear some myths...
IPL3 in Youtube. Industry speaks
Personally big question is would I watch IPL3 in Youtube, how different is it from checking scores in cricinfo, 8 PM matches would I watch....
One thing is for sure, Finals I would definitely not watch in Youtube. May be Cinema, May be Pub, ....
Happy reading
Sai
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Written on 3:13 AM by VeeKarnik
As I was scouting for something to write about, I came across an interesting bit on opportunities in social media for women. Unilever has been doing this successfully for sometime now. Do watch this Dove commercial...a good video.
Catching up with some news now.
Pune based agency, iThink Labs, appointed as
Rock You's partner to monetize traffic its applications on Facebook receive from India and West Asia.
Read more...
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