Written on 3:21 AM by VeeKarnik
What are ad networks?
A wiki search will tell that an ad network is a company that connects web sites, that want to host advertisements with advertisers to put up their ads.
Horizontal ad networks are built around serving advertisers seeking direct response (DR). These networks focus on reach and feedback technology. This works great for a DR campaign, it fails to add any value in branding campaigns as they do not engage the target audience.
On the other hand vertical ad networks specialize in a particular field. This means that being present on a relevant vertical ad network gives us access to high audience composition who were already present in an environment related to our advertisement/product/brand.
Read more...
And in what's happening in the digital space...
'Idea Mobile Roadie Challenge 2.0' was launched
Mumbai Indians internet presence to be managed by MSN
Stop Tweeting says MU :-)
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Written on 3:24 AM by VeeKarnik
Good evening!
It's been a while since I blogged about the digital space. And today as I decided to start...I had to with the apple I-Pad.
I've read so many many articles about Apple's latest offering that it gets a tad bit confusing. But then mashables.com came to my rescue (as most times).
The I-Pad is Apple's step towards bringing connectivity, entertainment and the internet (in the broadest terms) on to one platform. We've all spoken and discussed this event and now it is here...
Moving on...an interesting video on augmented reality (courtesy: Abhilash). How far can we stretch this technology has been interestingly shown in this video. Just let your imagination flow!
We create pages on Facebook for our brands. Well, have you thought about a social networking site just to interact with brands? So here you do not follow actors and musicians (like on Twitter). Here you follow your favourite brands, keep in touch with the latest, help maketeers create ads, take part in contests and so much more.
Started by BCCL brandpotion.com is has been started with the above intention. I guess this is a great option for most of brands to experiment and build the number of followers!
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Written on 2:13 AM by VeeKarnik
Let's start with Desi this fresh week.
Go and check their page out. I am hoping that they have handled their volume issues on their player. I have always felt the music plays a little too loud.
And some competition to Tata Sky and their Active channels. Indiagames and Reliance Big TV have come together to offer gaming or Igames on the DTH platform.
I came across this interesting free service online called Move Idiot. It actually helps you track your packages, organize your packing lists and co-ordinate all your moving ordeals.
An interesting option for retail clients...Place page baits.
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Written on 9:42 PM by sairam
Dear Maxusites
Starting as usual with our "frenemy"
Mobile Google Searches in Iphone and Android - Location Aware results
Basically this feature is an attempt to give better results basis location ie say u r searching for chinese hotels(When u r in Malleshwaram) and you get the result for Chinese hotels in Malleshwaram
Read for more info
http://mashable.com/2010/01/14/google-suggest-local/Do Indian bloggers affect consumer views
http://www.campaignindia.in/feature/do-indian-bloggers-affect-consumers-viewsPlease dont treat Blog as a campaign idea. It needs to be an effort which is continous (and of user value) and brands cant hard sell in blogs...
& finally mother of all 2010 lists
http://searchengineland.com/big-list-2010-marketing-predictions-resolutions-33200
Happy reading
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Written on 11:36 PM by VeeKarnik
Quite late today...so let me start off quick.
Everyone is talking about Google's answer to Apple's Iphone. Heard about the Google Nexus One? Well, looks like soon everyone will be talking about the Nexus One's apps! So here are the spces
It will not be in India for a while. But till then we can read and be prepared for its arrival!
Jumping to Avataar. Did you know that it is soon going to be the highest ever grosser from Hollywood beating Titanic? I got curious and started reading about how this movie was marketed. And tada!!! I came across this
Quite fascinating!!! And while on Avataar how can we forget the whole 3D experience? Now let's go a wee bit crazy...and imagine...what if we could watch 3D on Youtube??!!??! Is that even possible?? Well this link has some examples...
Don't we wish we had not returned our 3D glasses at Fame! But if you are really keen on watching these 3D videos on youtube you could make your own glasses :-)!!
And before I sign out news from India! Now you can insert dynamic ads in online live video streams.
So that's the news for today...feedback and comments always welcome!
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Written on 1:04 AM by VeeKarnik
Hello people!!!
It's already the 2nd week of 2010 and most of us by now would have given up on the resolutions we planned to stick to. But here is something interesting...
A pledge to do things differently in 2010.
They have a section on current campaigns, case studies and will also inform you about digital seminars. So go ahead and take the pledge!!!
From pledges to marriages...
All Indian content so far...so as I sign off just a little bit from Mark Zuckerberg on privacy: Public is the new social norm. What do you think? Hoping for some comments guys!!!
Later!
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Written on 2:03 AM by VeeKarnik
If you are on Facebook, you must be wondering why all the women have colors for their status message...here is the story...
While on Facebook here are 5 innovative Facebook examples by e-commerce merchants. Let's watch and learn :-)
I've recently started getting a hang of twitter...but I do miss the high interaction I'm used to on Facebook. But guess what?!!?! Twitter now has Twitalbums for pictures. Read more.
Advergame: An advergame is a custom-made game built around the attributes of a brand. The game is built around an objective which the brand manager wants to convey to the audience. The brand is the hero of the game and the consumer plays it to have fun.
Here is what is happening in India...
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Written on 7:27 PM by sairam
a new happy year to all of us
2010- New year and new resolutions (MTV VJ Jose's resolution is 1024X728 :-)
News for the Day
If you are from Hyderabad, Good news you can book tables in food joints yipee no more waiting
http://www.ramnee.com/VMWeb/home.do
do you know that you can target ppl by designation, industry vertical, no. of years worked, qualification in Linkedin....
Why is google into mobile...
This article will answer some queries atleast
http://adage.com/digitalnext/article?article_id=141295
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