2) SMS 2.0 is used by 12 million users across Airtel, Vodafone, BPL and Idea. (The question was to identify the FALSE statement. SMS 2.0 is currently available only in Airtel with about 5+ lakh users. And is expected to be rolled out with other operators shortly. All other statements are features of SMS2.0)
3) Bhuvaneshwar
4) moneycontrol.com (all others are general interest portals where usage is primarily driven by e-mail)
An interesting article on our love for ad jingles and how brands are capitalising on it.
“India is a very sonic nation and [brand] advertising in India was founded on sonic [elements],” believes Sanjay Raj Kurup, chairman and chief creative officer, Creative Land Asia. “Age old jingles of brands like Vicco Tumeric cream, Frooti (fruit drink) and Nirma washing powder [have helped create strong brand identities] and are remembered even today. ...
Perhaps an Indian brand that is best remembered for its music is Titan watches. The 25th symphony of Mozart, which was used as Titan watches’ signature tune during its launch in 1986, has become an integral part of the brand...
Full article here. Perhaps a good case for using ARBTs & CRBTs on Mobile.
For some reason we have not got any entries from Delhi.
Bangalore had 14 people participating with a about 10 correct entries while; Mumbai had 13 participants and 4 correct entries. (Mumbai, buck-up !!)
May be the Quiz is becoming too easy!!
Sharing the honours in Bangalore are Sairam, Asma, Praseed, Harpreet, Aditee, Vibha, Sivadas, Anil, Vimal and Deepa. And in Mumbai are Madhura, Anish, Jigar and Waseem.
Lucky draw will decide the winners!
The Correct answers: a) Mail Logout Banners in Rediff b) www.tatamotors.com (all other sites are transaction sites while tatamotors was a corporate site) c) A website for online marketing professionals d) Lee e) 6.9% f) An Online payment system for e-commerce.
The next set of questions will be up by next week.
Meanwhile if anyone has any suggestion / recommendation on the format, put in your comments here.
‘In the Meanwhile is a section between the quizzes. Here we try to share some interesting articles, case studies, findings, research reports, etc, not restricted to digital media, but anything related to marketing, media or advertising. Any of you can send material that you would like to share with the rest of us.
Presenting now is an interesting report from BAH (Booz, Allen, Hamilton) titled ‘HD Marketing 2010: Sharpening the Conversation’
“The convergence of media and technology, combined with the fragmentation and personalization of media, is affecting the connection between marketers and consumers in unprecedented ways… How then, do marketer capabilities and relationships need to change as disruptive technologies transform the marketing value chain? The Marketing & Media Ecosystem 2010 study was recently conducted by Booz Allen Hamilton jointly with the Association of National Advertisers, the Interactive Advertising Bureau and the American Association of Advertising Agencies.
This study highlights six key trends
-Marketing as Conversation: Marketing is less about pushing messages at customers and more about co-creating experiences.
-Media: The New ‘Creative’ Marketing message distribution – timing, context and relevance – is as important as creative execution.
-Marketing + Math: Data quality, quantity, and accessibility have brought math to marketing.
-Mind the Gap: Marketing spending in digital media is far from commensurate with consumer behaviour shifts.
-The ‘Digital Savvy’ organization:. Technology without and aligned organization, the right talent and a progressive culture is inadequate.
-The Network effect: Partnership and collaboration among agencies, media companies, and marketers will grow in number and depth."
A must read for all of us. To get the PDF file of the report, please send a mail to atisha.arora@maxusglobal.com
Bangalore: 14 people participated Delhi: 21 Mumbai: 14
And some got it right... Congratulations!
In Bangalore, it is Asma Quadri. In Delhi it is Pawan Kumar. And in Mumbai, we have to rely on a lucky draw to decide between Anushree, Sheena andDhara.
The correct answers are: 1) Knol 2) Ratio of the number of people opened the mail to the mails sent 3) 30-35 million 4) Social Network Sites 5) None of the above. (Cybermedia Dice recently shut shop and moved its database to Timesjobs.com)
The next set of questions will be up by Wednesday/Thursday.
DigiMaxus is part of an initiative to fasten the early adoption and learning of digital media in MAXUS.
We started with a quiz on August 31. We hope to do this on a weekly basis. Apart from the quizzes, this forum will also play the role of Knowledge sharing and will not restrict this to digital media.
To answer some of the questions you might need to do some reading or search.
Separate prizes will be given for each of the city.
Everyone is invited to participate in the quizzes, share any interesting reports, articles or case studies. You can also leave your comments and initiate a discussion or a debate.
POLL: We are responsible for the failure of our political leadership
