Episode # 5
Written on 9:20 AM by mediaMAX
Episode # 4 Results
Written on 10:46 AM by mediaMAX
From No Winners last time to Many Winners now.
12 winners from 30 participants.
Bangalore: Anil, Aaditee, Deepa T
Delhi: Anshul, Vikrant, Reshma, Prajesh, Vaneeta Kumar
Mumbai: Venkatesh, Madhura, Sana, Nikhil
The correct answers
a. Wireless Application Protocol
b. Mobile Adda
c. A program that crawls around the page and indexes/stores pages for search engines
d. Ray Tomlinson
e. A web feed format used to publish frequently updated content such as blog entries and news headlines
f. Online Shopping campaigns
Posted in Results | 0 comments
Episode #3 Results
Written on 5:54 AM by Unny
No Winners this time :-(
The correct answers are:
1) 4.6 mn
2) SMS 2.0 is used by 12 million users across Airtel, Vodafone, BPL and Idea.
(The question was to identify the FALSE statement. SMS 2.0 is currently available only in Airtel with about 5+ lakh users. And is expected to be rolled out with other operators shortly. All other statements are features of SMS2.0)
3) Bhuvaneshwar
4) moneycontrol.com (all others are general interest portals where usage is primarily driven by e-mail)
5) 40 mn
6)
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funMAX@Maxus - Radioman's Birthday
Written on 2:03 AM by Unny
Some fun before we get into the actual quiz!
funMAX@Maxus is a new column that will appear here occasionally with some interesting Audios, Videos or images.
For a start:
Guess how did Radio One celeberate our Radioman RathanSingh Rathore (3R)'s birthday in true radio ishtyle! Live on Air?
Listen to this!!
Simultaneous access of this audio by many of us would create bandwidth issues. Patience is a Virtue.
In the Meanwhile
Written on 10:05 PM by Unny
Do we love ad jingles?
India turns up the volume on Sonic Branding
An interesting article on our love for ad jingles and how brands are capitalising on it.
“India is a very sonic nation and [brand] advertising in India was founded on sonic [elements],” believes Sanjay Raj Kurup, chairman and chief creative officer, Creative Land Asia. “Age old jingles of brands like Vicco Tumeric cream, Frooti (fruit drink) and Nirma washing powder [have helped create strong brand identities] and are remembered even today.
...
Perhaps an Indian brand that is best remembered for its music is Titan watches. The 25th symphony of Mozart, which was used as Titan watches’ signature tune during its launch in 1986, has become an integral part of the brand...
Full article here.
Perhaps a good case for using ARBTs & CRBTs on Mobile.
Episode # 2 Winners
Written on 9:49 PM by Unny
For some reason we have not got any entries from Delhi.
Bangalore had 14 people participating with a about 10 correct entries while;
Mumbai had 13 participants and 4 correct entries.
(Mumbai, buck-up !!)
May be the Quiz is becoming too easy!!
Sharing the honours in Bangalore are Sairam, Asma, Praseed, Harpreet, Aditee, Vibha, Sivadas, Anil, Vimal and Deepa. And in Mumbai are Madhura, Anish, Jigar and Waseem.
Lucky draw will decide the winners!
The Correct answers:
a) Mail Logout Banners in Rediff
b) www.tatamotors.com (all other sites are transaction sites while tatamotors was a corporate site)
c) A website for online marketing professionals
d) Lee
e) 6.9%
f) An Online payment system for e-commerce.
The next set of questions will be up by next week.
Meanwhile if anyone has any suggestion / recommendation on the format, put in your comments here.
In the Meanwhile
Written on 6:57 AM by Unny
‘In the Meanwhile is a section between the quizzes. Here we try to share some interesting articles, case studies, findings, research reports, etc, not restricted to digital media, but anything related to marketing, media or advertising. Any of you can send material that you would like to share with the rest of us.
Presenting now is an interesting report from BAH (Booz, Allen, Hamilton) titled ‘HD Marketing 2010: Sharpening the Conversation’
“The convergence of media and technology, combined with the fragmentation and personalization of media, is affecting the connection between marketers and consumers in unprecedented ways… How then, do marketer capabilities and relationships need to change as disruptive technologies transform the marketing value chain? The Marketing & Media Ecosystem 2010 study was recently conducted by Booz Allen Hamilton jointly with the Association of National Advertisers, the Interactive Advertising Bureau and the American Association of Advertising Agencies.
- Marketing as Conversation: Marketing is less about pushing messages at customers and more about co-creating experiences.
- Media: The New ‘Creative’ Marketing message distribution – timing, context and relevance – is as important as creative execution.
- Marketing + Math: Data quality, quantity, and accessibility have brought math to marketing.
- Mind the Gap: Marketing spending in digital media is far from commensurate with consumer behaviour shifts.
- The ‘Digital Savvy’ organization:. Technology without and aligned organization, the right talent and a progressive culture is inadequate.
- The Network effect: Partnership and collaboration among agencies, media companies, and marketers will grow in number and depth."
Episode # 1 Winners
Written on 5:38 AM by Unny
First, a peek into participation.
Bangalore: 14 people participated
Delhi: 21
Mumbai: 14
And some got it right... Congratulations!
In Bangalore, it is Asma Quadri.
In Delhi it is Pawan Kumar.
And in Mumbai, we have to rely on a lucky draw to decide between Anushree, Sheena and Dhara.
The correct answers are:
1) Knol
2) Ratio of the number of people opened the mail to the mails sent
3) 30-35 million
4) Social Network Sites
5) None of the above. (Cybermedia Dice recently shut shop and moved its database to Timesjobs.com)
The next set of questions will be up by Wednesday/Thursday.
Episode #1
Written on 3:44 AM by Unny
Instructions
1. Every quiz will have 5 questions
2. Some questions might have a clue which requires you to do a bit of Search'ing or reading
3. The winners will get a coupon worth Rs. 500 (Shoppers Stop / Landmark)
4. If we have more than one winner, the winner will be decided based on a lucky draw
Open till 1st August EOD
